Brand, websites and marketing that start with the business
Claywheel finds what makes technical and industrial B2B businesses worth choosing, then builds it into their positioning, brand, website and marketing.
Make it obvious why customers should choose you, everywhere they look.
Sometimes the best advantage in your business is already there. Claywheel works with you to find what’s worth making more of, whether that’s something you’ve taken for granted or a sharper way to position what you sell. Then that thinking goes into your brand, website and marketing.
Where to start
Someone once sang that the very beginning is a very good place to start. Claywheel likes to go a bit further back, to how your business actually wins customers.
So it usually starts with a conversation about the business. If you already know what you need, each option below says what it’s for and roughly what it costs. If you’re still working it out, let’s talk it through.
Brand and website project
Sort the positioning, the brand and the website as one connected decision.
Most projects £13,500 – £16,000
Website design
Make it obvious what the business does and easy to take the next step.
Most projects £7,500 – £10,000
Brand strategy and identity
Get a clearer place in the market and an identity that fits the business.
Fixed £7,500
Marketing review
Find out what’s worth changing before spending money on it.
Fixed £1,950
Ongoing marketing support
Get senior marketing thinking and hands-on delivery without adding every skill to the payroll.
From £2,500/month
You should be able to tell whether Claywheel is roughly in the right ballpark before having a chat.
Reef came for a website, but the important decision came before it
The new site created a much better problem.
Reef has always been an international plastics trader. Its old positioning, brand and website just didn’t show it. Working with the team uncovered strengths the business needed to make more of. Those findings shaped a clearer position, a new identity and a website that started attracting businesses Reef hadn’t dealt with before.
“What stood out was how much time Jonny invested in understanding our sector and what we’re trying to achieve as a business.”
Businesses that take a bit of explaining are familiar territory
Claywheel works with technical and industrial B2B businesses, from manufacturing and engineering to construction, equipment and plant, and waste. They’re businesses where understanding the product and how customers buy makes a real difference to the marketing.
You know the business. You don’t have to know the marketing answer before getting in touch.
That might mean a website, a rebrand, a new market or simply getting an experienced outside view before committing money to the wrong thing.
Who you’ll work with
I’m Jonny. I’ve spent most of my career running marketing inside B2B businesses, including technical, industrial and equipment-led companies.
I’ve managed budgets, worked alongside sales teams and had to make sure marketing ideas actually make a difference to the business.
I started Claywheel to bring that experience together with the creative work I enjoy. You’ll deal directly with me throughout your project, and I’ll do much of the work myself. When something needs specialist expertise, I’ll bring in the right people and remain responsible for the result.
Tell me what’s going on
Fill me in on your business and what you’d like to happen next, and we’ll work out where to start. Probably a bit further back than the beginning. Whatever happens, you’ll come away knowing what’s worth doing first.